05.12.07
Posted in Marketing with integrity at 7:03 pm by dave
Go through this article to find out more on Website Promotion. You can be aware of the facts through this stuff.
Link popularity has recently become an important aspect to
consider when promoting a website. Many search engines have
started to use link popularity to help determine ranking in
their listings. Gaining links from other sites is also very
beneficial because you gain added traffic when users follow
the link from another site to your site.
What Is Link Popularity?
Link popularity is basically the number and quality of links
that point towards your site. A link from a very important
site is worth more than a link from a smaller site. The
search engine companies think that an important site would
only link to your site if your site was important, and it
makes sense too. Try getting the main page of Yahoo! to
link to you and you’ll fail, but if you did get a link, then
your site must be worth something. You couldn’t even get a
link to your site from a medium size site unless your site
was important enough and had something to offer. Both of
which are important aspects in determining relevancy - a
search engines main goal.
What is your opinion about the adequacy of this stuff?
It was an advantage for those people who were hunting for Website Promotion. All were not in a position to derive the bonuses from it.
Don’t frighten yourself by prepossessed philosophy. The point to ponder is to reach at the hindmost word to comprehend the information.
The number of links is also important for the same reason.
Your site must be important if many sites link to you.
Search engines know these things, and that is the basis for
link popularity.
Linking Strategy Rules
The people are indecisive about the utility of this well written article too.
Many of the people were aided by this stuff. But few of them didn’t aide.
You may be the best reader to give impartial views on the report. As a specialist you should be steady to skim till the final word.
The most basic way of gather and exchanging links is to
simply visit websites and email the webmaster asking for a
link exchange. However, there are a few rules to keep in
mind.
1. Related, Not Competitive - You should try to focus your
linking strategy on sites related to yours, but not in
direct competition. For example, a search engine submission
company site wouldn’t want to link with a competitor. They
would be better off linking with a website that teaches
various ways of promotion. The object is not to lose
business to competitors, but to gain business from similar
sites.
2. Offer A Link - Most sites won’t just give out a link for
nothing in return. Have a link to their site setup and then
email them asking for an exchange. Even go as far as to
give them the URL of where their link is located. This
basically just makes the offer more serious because you
already have a link setup.
Okey-doke. You may feel rewarded to examine the later paragraphs. If you continue to read further, we guarantee that your curiosity in this would increase.
3. Be Selective - You shouldn’t just fire off an email to
every website you find asking for a link exchange. Be
selective based on the importance of your site. If you
have a large site that has been around a while, you can be
more selective with your linking. You just want to be sure
that you aren’t wasting your time with sites that will
benefit greatly from your link, but won’t do much for you
at all.
4. Mini Yahoo! - When I created my links page, I had in my
mind a picture of a small directory. Yahoo uses actual
people to decide where and if a site gets added. Although
my link page is obviously much smaller than Yahoo, I try to
keep the same idea. I set up a page with different
categories that relate to my site. This makes your links
page professional and also offers another free service for
my visitors to use. They can use my links page as a
targeted directory where they can easily find specific,
relevant information.
Best of luck to you,
JC Anderl
www.Redlionbooks.com, JC@Redlionbooks.com
Visit my site or email me if you have any questions about
marketing or website promotion.
About the Author
JC’s website, Redlionbooks.com, specializes in advice about Internet marketing and web site promotion. Free access to articles and ebooks, learn how to market your product or service online at http://www.Redlionbooks.com
We always work to facilitate you with all the particular details in regards to Website Promotion. We have started with a venture to deliver you a superb report.
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05.10.07
Posted in Marketing with integrity at 7:02 pm by dave
The in-depth awareness on Web Marketing is what we are giving you. It will impress you in a commendable way. Just chew and digest the article to feel the worth of it.
EyeTrack III - Can It Really SEE Your Visitors Thought Patterns?
by: Martin Lemieux
This you DO NOT want to miss: The newest report out on “seeing” what people look at when they browse through your site and how they react to certain layouts, headlines, images, and text formats.
Do you really want to know what people see when they visit your site? You think you’re ready for the harsh reality?
The project managers of the EYETRACK III team, Steve Outing and Laura Ruel seem to have done quite a bit of work and I want to thank them for their findings.
So how do we utilize this new found information ? Knowledge is only power, unless it is applied.
Applying Knowledge: Homepage Layout
Quoted From:
http://www.poynterextra.org/eyetrack2004/main.htm
“The eyes most often fixated first in the upper left of the page, then hovered in that area before going left to right. Only after perusing the top portion of the page for some time did their eyes explore further down the page.”
It is mentioned all throughout those articles that the people they tested and had the EyeTracker III track their movements, and they repeatedly looked towards the upper left hand corner first. The logical reason for that would be because many people in the world read left-to-right. Only certain people can read right-to-left.
That would be another explanation why they even tested sites that used their menu on the right and why most of the people tested, seemed to be drawn to the menus on the right.
Pay Attention As To What You Add On The Top Left Hand Corner!
Msn does this so perfectly, here’s what you can find at the top of MSN, MSN Home, My MSN, Hotmail, Web Search, Shopping, Money, People & Chat .
The study shows that with having important links at the top, people will gravitate to those links first. First impressions are huge, even more than most of us consider sometimes.
Things you can add at the top to maximize the space:
- Add a link To Their Favorites button
- Tell a friend link
- Search function
- Company specials
- Site Map
- Contact Us
- Log-In
- Print Page
- Newsletter Subscription
- Daily News Report
How To Improve Your Content For More Exposure:
If you have information or news that you want read right away, try to implement and position that information near the top. The study shows that by adding a small “caption” of the article, people will generally read the caption more than if there were only a headline to the article.
On the other hand, it doesn t mean that people will read the entire article more but … You may attract readers to that article that may have just brushed the headline off.
The key to your content is flow:
If you want people to scroll down and view the content that you have near the bottom of the page, make sure that ALL of your content flows towards the bottom. Try not to break it in any way. The more flow you have, the more people will browse down.
Many aspects of web sites functionality is sub-conscious. Implementing more and more tested strategies will increase your chances at a successful and powerful website.
Very well. Was the update till now according to your requirements? I wish it was.
If you want, we can provide you with different articles on Website Promotion. At the end of this article you’ll have an access to the pivotal resources.
Does mimicking newspaper formats help your content?
Not really, the Eeyetrack III didn’t show a more positive response to websites that did mimic newspapers and their content. In fact, the reaction to the content was approximately the same as any other column online.
“It is very easy to get people to visit your site once, It’s even harder to keep them there and/or get them to come back.” MRL
Can you increase the time spent on your site?
With the EyeTrack system, they also tested “time” factors into their findings. What they found wasn’t too shocking since most humans react the same way when browsing and & learning online.
Our attention span online is very limited, you need to grab their attention right away. If you don’t grab someone’s attention at first glance, they will click away on the spot.
What kind of design layout is the best?
Nothing too flashy seems to be the winner. It was stated that the individuals that were tested with the EYETRACK III didn’t even look at many of the graphics online until the end. People seem to gravitate to text and headlines before they take a look at specials with graphics. This is such a turn around from newspapers and magazines.
So does this prove that content is king? I would think so.
Image & Graphics, can they really work?
Its was stated that, the size of your image/graphics did make a difference. The larger you can go, the better. So it may be wise to make sure that your advertisers within your site, have the largest graphic visible to the eye to gain the most exposure for your advertisers as possible.
If you don’t have advertisers on your site don’t worry. Try to implement large images for your company s services/products and specials. Please also keep in mind that not everyone is on high speed internet or cable. Make sure to test your site for download speeds and keep your download time to a minimal. You don’t want to lose your visitors because it took more than a minute to download one page.
Everything has it’s purpose:
Like mentioned before, internet marketing success is not one thing all the way, it’s 100 little things coming together. Implementing these findings from the EYETRACK III will increase your chances at winning your visitors hearts and getting them to come back time and time again.
Oh yes! The endurance till this point supports the view that you are pretty much curious in Web Marketing and Website Promotion. You would like to be connected with this projection to get more.
Sitting around, reading articles like these and not creating new strategies will bring you the same results you have now. It’s the people who take information like this and really try to implement them on their site that will achieve better results online.
Do yourself a favor, if you haven’t read the EYETRACK III report, take some time out of your schedule to read the report right away.
What is your belief about the utility of this write-up?
This report is an embellishment for those readers who were on the lookout of Web Marketing. But few of them didn’t benefit.
If you are looking for a write-up on Web Marketing, you can definitely decide about the applications of the article. To check if the piece of information holds some importance for you, you can comprehend it till the final word.
http://www.poynterextra.org/eyetrack2004/main.htm
I hope this article helps you out!
For more of Martin’s articles, go here:
http://www.smartads.info/top-10
This piece of information was to extend you with the crucial particulars on Web Marketing. Hope it assisted you you. We have taken pains to deliver you a terrific stuff.
Web Marketing
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