09.07.07

Ezine List Building: Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits

Posted in Marketing with integrity at 7:00 pm by dave

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Ezine List Building: Wealth Mentor Teaches 5 Easy Steps To Skyrocket Your Subscriptions and Profits

 by: Rick Miller

Would you like an Internet Marketing tool that can put your efforts on autopilot?

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In a recent interview for the List Crusade program, Matt Bacak revealed what he called the “foundation” for automatically building a successful and profitable ezine.

(Note: To access Matt Bacak’s complete audio interview for fre^e, see end of article)

A little about Matt: He was the leading facilitator for Robert Kiyosaki’s (of Rich Dad, Poor Dad fame) Cash Flow 101 program. One of his secret techniques he used was to create the Millionaire Minutes ezine, which allowed him to stay in contact with participants even after the seminar was over.

With a several hundred thousand subscribers and around 750 new subscribers each day, Matt knows how to quickly develop an opt-in subscriber list.

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The ezine was so successful that he was able to do mailings to his subscriber list three days before an event and fill the room to capacity.

He attributes the success of this ezine with causing him to cross over from wealth building to the Internet Marketing world. He now is considered one of the top Internet marketing mentors in the world.

Bazek gives these steps to develop and promote your ezine.

1) Get a Smart Autoresponder–Your Internet business must have a solid foundation with a Smart Autoresponder. The smart autoresponder allows you to capture names and email addresses.

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You can then set it up to email a sequence of messages. For example, one of Matt’s ezine has messages set up to be mailed automatically over a period of two years. That means he can go on extended vacations and his sales messages still go out and make him money.

2) Choose a good title and description. Choose a title that captures your Unique Selling Proposition. Next write a 15-30 word description of your ezine to entice the subscriber with benefits of “what’s in it for me?” This is absolutely necessary when you begin submitting to ezine directories.

3) Next contact other ezine owners and set up joint ventures. Many will be glad to promote your ezine to their list if it has value to their readers. There are literally thousands of other ezine owners out there. You can offer to promote their ezine to your list also.

4) Start submitting your ezine to directories. A search on the Internet will reveal many fre^e ezine directories on the web. They’ll list your title and description at no charge. You can begin getting subscribers almost immediately. If you have extra cash to help promote your ezine, try some of the paid directories–for a fee, you can be listed on these site along with many other sites that are members of their network. These can definitely speed up the growth of your ezine.

5) Use a mentor that can help you set up your ezine step-by-step, laying the foundation to put the ezine on autopilot. Often getting first hand guidance from someone who has set up a successful ezine is the boost you’ll need to get started.

With those foundational steps, you can quickly start a successful ezine and quickly bring in money, all on autopilot.

Copyright 2004 Rick Miller

About The Author

Rick Miller is a Certified Master of Web Copywriting and co-founder of List Crusade. For fre^e access to the entire interview and fre^e coaching session with Matt Bacak, along with 51 other audio lessons from top Internet Marketing and Self Help Gurus–go to: http://www.scientificinternetmarketing.com/bacak.

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09.03.07

Content Management

Posted in Marketing with integrity at 7:02 pm by dave

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Content Management

 by: Barry Stein

More and more businesses are recognizing the importance of content management when it comes to their websites. Website content is more important than ever before, and as the Internet matures and changes, it is likely be become even more important. Many smart companies are beginning to make their website content the centerpiece of their Internet presence.

Content management means many things to different people, but it is generally understood to be the concept of separating the design and layout of a website from the actual content contained on that website. This allows a company s web developer to do his job more efficiently and not get bogged down with endless requests for changes, additions and deletions to the content of the web page. More importantly, it allows employees who are not web developers to update the company s web page.

When seeing the changes that have occurred to content management over the last couple of years, it is helpful to take a step back. The commercial internet is only about 10 years old. What began as a way for government researchers to communicate their findings with their peers has morphed into the giant commercial enterprise that is today s Internet. With this explosive growth over the period of just a decade or so, it is no wonder that content management has changed and grown as well.

It may take another 20 years or more until the internet is fully mature, and many more changes are likely to be in store. Seeing those changes coming can put your business on the cutting edge and position you for success.

Putting content ahead of technology is the centerpiece of the content management concept. When designing and updating their websites, smart companies will put the reader first. Try to put yourself in the place of a visitor to your website.

  • When a visitor first sees your website, what is their first impression?
  • Do they see an easy to use interface?
  • Is everything laid out clearly?
  • Is it easy to find what you want?

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Take an objective look at your company website and answer these questions honestly. If you find your website lacking, you can use content management techniques to make your website more intuitive and user friendly.

More and more companies are hiring professional writers and editors as part of their overall content management strategy. This is a strategy that I believe will pay big dividends as the internet further matures. The internet is already the number one source of information for many people, and as more and more people get comfortable with using the internet, those numbers are likely to grow. The companies that can provide the most useful web content, to the greatest number of people, are the ones that will thrive in the 21st century.

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By now most major corporations and many smaller firms already have functioning websites on the Internet. This means that the demand for professionals to design and upload websites is likely to shrink in the future. On the other hand, the need for professionals who can update web content and make it useful to customers is likely to grow. The future of content management has never looked brighter.

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About The Author

Barry Stein is the owner of aWebBiz.com where he offers cutting-edge tips on all aspects of business. To find more advice, tools and resources to help you succeed in your business, visit: http://www.aWebBiz.com.

Barry’s Internet Marketing Blog: http://aWebBiz.com/blog

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