10.31.07

KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE!

Posted in Marketing with integrity at 7:02 pm by dave

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KEYWORD DENSITY AND HOW TO USE IT TO KEEP TRAFFIC FLOWING TO YOUR SITE!

(Low-Cost, No-Cost Ways to Market Your Site Using Key Words and Phrases)

Generating high traffic to your web site can be costly, or not, depending on time and effort you commit to the business.

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One of the easiest, least expensive and most effective ways to get visitors is via a concept called ‘Keyword Density’.

Mini Site Profits by Phil Wiley was my first and most valuable introduction to keyword density and would eventually become the focus of my online marketing campaigns.

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Wiley tells how many search engines spider the Internet for sites containing keywords similar to those someone has just keyed into a search engine. The more times those words appear on your site - conditionally - the more chance you’ll get that high ranking.

But search engines aim for relevance, too, so a site actually bearing little relevance to specific terms might rank high for a short while, until human editors come in, check it out, then abandon the site as irrelevant to their customers.

It’s all about ‘content’ which for our purposes means useful articles, information and advice which search engines consider valuable to their customers, rather than pages packed with advertisements and little else (unless they’re getting paid for it via pay per click promotions, of course!).

For example, ‘sex’ is a hot topic on the Internet and the subject of millions of searches every month. How wonderful for your site to appear to everyone searching for ‘sex’ - (one day I will rephrase that) - who happens upon pages offering discount holidays, printer refill cartridges, golf clubs, pencils, but not sex!

The point is, anyone using specific techniques to lift their own non-sex-related site high on the listings when someone keys ‘sex’ into search engines will soon be exposed and probably banned for life from most search engine listings. By ‘techniques’ I mean pasting the word ‘sex’ all over the background of your site selling lawn mowers, or calling your site ‘Everything to Do with Sex’ when your site bears no relevance at all to the ‘S’ word.

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Here are a few ways to use keyword density to increase your chance of a higher ranking over site owners who don’t try quite so hard:

Choose a domain name containing words and phrases most commonly searched for by your target audience. The site for my mystery shopping book, for example, is www.mystery-shopping.org.uk. Other examples from my own collection, with titles, articles, domain names based on keyword density: www.smartbackpacker.com, www.smartpublisher.net, www.resell-rights.net.

Include your best key words and phrases in page titles, for both the home page and all additional pages. My mystery shopping site has pages entitled: Get Paid to Shop or Even Start Your Own Mystery Shopping Business, Travel Free, Get Paid to Play Golf, and articles entitled: Start Your Own Mystery Shopping Business, Get Paid to Shop and Keep Everything You Buy Without Having to Pay! Those titles came, not surprisingly, because ‘Get Paid to Shop’ and ‘Start Mystery Shopping Business’ are common terms used by people seeking products like mine.

Descriptions, keyword entries and metatags used when designing your site should also contain some of the most common terms used by your target audience. For a dating agency, the keywords might be ‘dating’, ‘dating agency’, ‘online dating’, and so on.

It might be beneficial to use key words in titles for pictures and graphics used on your site. For example, my site www.boxerdog.biz has several pictures of cute boxer dogs, all mine, with gifs labelled boxerdog1, boxerdog2, boxerdog3, and so on. Beneath each picture there’s a caption including the phrase ‘boxer dog’. One of my first excursions into keyword analysis showed the term ‘boxer dog’ is keyed into search engines around 46,000 times every month. Not only that, but I love boxer dogs, and can think of nothing more delightful than marketing products for them and their two-legged friends. But, realistically, editors might consider my graphics titles a bit OTT (Over The Top) and this could adversely affect my rankings. I shall just have to wait and see!

Have articles uploaded to your own and other people’s sites. Search engines love articles and other chunks of useful information to benefit their customers, making articles one of the very best ways to lift your site high in search engine rankings. Again, use your keywords in page headings and article titles to further increase your chances, as I did for www.boxerdog.biz which includes articles called The Boxer Dog Who Cheated Death Row and Became a Television Star Instead, The Boxer Dog With the Longest Tongue, The Boxer Dog Who Received Hate Mail. Make sure the articles contain links back to your main web site, the one you want people to visit, and try to include those same articles on other sites to increase links to your main site which might also attract visitors to your site.

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Avril Harper is the author of ‘Keyword Density and How to Get A Top Listing on Major Search Engines’ and ‘How to Turn a Handful of Classified Ads. into a Reliable, Regular, Repeat Income for Life’ which are yours free by emailing avril@publishingcircles.com with subject ‘Keywords Report’.

More articles can be obtained at www.articlefactory.com
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About the Author

Avril Harper is a UK writer specialising in business opportunity and business start up guides.

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10.30.07

Basic Website Promotion for the Novice

Posted in Marketing with integrity at 7:02 pm by dave

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Basic Website Promotion for the Novice, by Brian @ RankAdvance
Many website owners & smaller internet businesses simply cannot afford to hire a specialized web marketing / promotion firm to properly market their site for them. [link] This is not the end of the world for them - there are other possibilities, many of them free and only acquiring a bit of your time. Basic website promotion requires very little skill, rather just a few pointers of what needs to be done !

Let’s say your site is ready to be seen on the www. You have done all the necessary things to optimize your site to a decent degree, ie. good title tags, description & keyword tags, plus have enough related content. The links between pages are all there, and you have a proper site map.

This will now be the very first time you market your site on the www. We assume that your site doesn’t appear on any search engine, nor have any other link (direct or indirect) to it.

Step 1 : Submitting to Major Directories & Search Engines

This is a logical step, and one that can take lots of time, especially if you do manual submitting. It can take many weeks, sometimes months before a search engine will visit and index your site. There is also a risk that your site might not even be indexed.

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There is a shortcut that we can recommend. Ask a friend or acquaintance with a website already indexed by the major search engines (Google, Yahoo, MSN, etc.) to place a temporary link on their site to your “new website”. This will ensure a much faster inclusion in the search engines, and when the search engines visit your friend’s site again, your site will be “seen”, the link followed, and your site indexed. Your link can now be removed from the friend’s site, except of cause if it’s a related site to yours (an added bonus as you will have incoming link number one to your site).

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Some directories ask a fee for inclusion. If you can afford a few, we highly recommend it, as this will count big time towards your search engine rankings. Be careful not to submit you site to insignificant, low traffic directories - go for the big ones. A proper internet search will put you on the track of the better ones.

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Step 2 : Acquiring relevant links to your site

In essence this boils down to establishing better reciprocal links. You will do this over a period of weeks, months and even years. Put an amount of time every week aside for this purpose. It will be a very good investment in the end ! This long term link-acquiring program will eventually yield dividends. The trick lies in finding sites related to yours, but not directly in competition with your site or target audience.

You will need to “show cause” to the other site owner why it’s advantageous to link to yours. Start by compiling a curtious email link request message that you can use over and over. Make the message personal by addressing it to a specific person whenever possible. Remember, the more relevant links pointing towards your site, the higher your search engine rankings will be. Coupled to good related content, it will not surprise me if you eventually reach a number 1 position on a major search engine for more than one keyword phrase !!

About the Author

Brian is a freelance writer, website marketing expert & webmaster of 3 websites, including Rank Advance : http://www.rankadvance.com

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